Resources
Whitepapers
Independent, sourced research on music licensing, platform commercial-use rules, and copyright exposure on social media; written by the team behind Sync Valuations’ expert witness reports. Informational only; not legal advice.
Industry Whitepaper · August 2026
Platform Availability ≠ Commercial Clearance
Why music being findable or usable inside TikTok, Facebook, or Instagram does not, by itself, establish that a brand, creator, or business has permission to use it commercially.
Nicholas van den DoelRead paper →Industry Whitepaper · June 2026
When “Free” Isn’t Free
Why the music in Instagram’s and TikTok’s libraries is not licensed for brands, businesses, or influencer content; and what proper clearance looks like.
Nicholas van den DoelRead paper →New research by email
We publish a paper when the rules change or a pattern shows up often enough in cases to be worth writing down. Whitepapers and case notes, no more than monthly.
More research is published on an ongoing basis. For a specific licensing question or a compliance scan of your own campaigns, contact Sync Valuations.