Training
Sync Valuations trains lawyers on how music use by a brand is valued. We teach litigators, IP teams, in-house counsel and insurers how music rights work and how a license fee is established. The two founders teach every session and do this work every day.
Three sessions · Formats and languages · FAQ
Last updated
Each session is built for one audience and uses anonymised cases.
For: Litigators, IP teams and in-house counsel, on either side of a claim.
Covers: The two rights in every song and who administers each. How a license fee is established with the xSV™ method. Where claims and defences go wrong. When to bring in an expert.
Format: Masterclass or half day.
For: In-house legal and marketing teams at brands, arranged through the brand's law firm.
Covers: What a license covers and what it leaves out. Platform libraries and commercial use. Clearance before publication. What happens when a claim arrives.
Format: Masterclass or half day.
For: Insurers and claims teams.
Covers: Checking who holds the rights. Testing the claimed amount against what a license for the use would have cost. Which questions to put to counsel.
Format: Masterclass or half day.
Masterclass
60 minutes plus questions, in person or online.
Half day
Half a day with case work on anonymised cases.
Languages
English and Dutch.
Certificate of attendance
Every participant receives a certificate with hours, programme and learning objectives for their CPD record. US CLE accreditation on request.
Scope and fee are agreed before the session. Delivered in-house for law firms in New York and London.
No. We train counsel on either side, and a session creates no instruction. Questions about a live matter go through a Case Assessment, under the same rules as every other matter.
Marcel Alexander Wiebenga and Nicholas van den Doel teach every session. Together they bring 20+ years of sync licensing experience.
100+
Cases Assessed
10+
Jurisdictions
20+
Years of Sync Licensing Experience
Co-founder
Nicholas brings deep operational expertise across music, media, and rights management, from founding Jet Black Records and ARC Studio to scaling Sizzer Amsterdam as Managing Director. He co-founded Ringo and Howl alongside Marcel and serves on the board of Music Tech Netherlands.
Co-founder
After a decade as partner and strategy director at Sizzer Amsterdam (overseeing 1,000+ sync campaigns for Mercedes, Dior, and Heineken) Marcel co-created xSV, a valuation methodology accepted as evidence by the opposing party in legal proceedings in the USA, Germany, Austria, Switzerland, Spain, the Netherlands, France, the UK, and Italy. He is the founder of Ringo and writes a bi-weekly newsletter on music, tech, and culture read by ~4,000 industry professionals.
Sync Valuations trains litigators, IP teams and in-house counsel on how a license fee for music use by a brand is established, using the method behind our valuation reports.
Every participant receives a certificate of attendance with hours, programme and learning objectives for their CPD record. In the Netherlands, the UK and Germany, lawyers record the hours themselves. US CLE accreditation on request.
It covers the part an expert can answer: what a license for the use would have cost. How that figure is used in a claim depends on the jurisdiction, and the session shows where it sits.
Sessions use anonymised cases. A live matter is a Case Assessment.
Sessions are given in English and in Dutch.
Tell us who the session is for, the topic and the date you have in mind. Scope and fee are agreed before the session.
