For Brands & Agencies
Understand Your Music Licensing Risk
Whether you are responding to a copyright claim or planning a campaign budget, understanding what a sync license actually costs is critical. We provide independent, evidence-based valuations for brands and agencies.
The Risk You May Not See Coming
Your agency used a track in a campaign. The social team found it on TikTok. The client loved it. Nobody checked whether a sync license was needed; or the team assumed the platform license covered it.
It did not. Now you are facing a claim from a rights holder, and the amount they are asking for looks very different from what you would have paid for a license upfront.
This scenario is becoming more common as brands increase their use of music in digital and social media campaigns. Understanding what a sync license actually costs, before a dispute arises, is the best protection.
The alternative is waiting for the claim letter and starting from the claimant's number. A Brand Scan shows where your accounts are exposed first, so you can clear the use or budget for it.
How We Help Brands & Agencies
Dispute Response
If you have received a claim for unauthorized music use, we provide an independent valuation of what the license should have cost, giving you a factual basis for negotiation rather than guessing.
Fair Market Assessment
Before you respond to a demand letter, understand the actual market value. Rights holder claims are sometimes inflated. An independent assessment ensures you negotiate from a position of knowledge.
Pre-Clearance Budgeting
Planning a campaign that involves sync licensing? We help brands and agencies understand realistic budget ranges for different artist tiers, territories, and media types; so there are no surprises.
Policy & Compliance
We advise on music clearance policies for marketing teams, helping you build internal processes that prevent unauthorized use and the costly disputes that follow.
Common Misconceptions
“The platform license covers it.” Platform deals (Meta, TikTok, YouTube) cover user-generated content. Commercial advertising (paid posts, branded content, promoted videos) requires a separate sync license.
“It was only 15 seconds.” Duration affects price but does not eliminate the need for a license. A 15-second clip in a national advertising campaign can carry a higher sync fee than a full track in a student film.
“We credited the artist.” Credit is not a license. Sync rights must be cleared and paid for, regardless of attribution.
“It was organic, not paid.” Commercial use is determined by the nature of the content, not whether you paid to promote it. A branded video on an official company page is commercial use even without paid promotion.
Related reading
Need to Understand Your Exposure?
Whether you are facing a claim or planning ahead, we can help you understand the real numbers.