For Rights Holders

Know What Your Music Is Worth

Independent sync licensing valuations for labels, publishers, and artists. Quantify your copyright claims with evidence-based analysis that holds up in court and accelerates settlements.

Your Music Was Used Without Permission

Someone used your music in a commercial campaign, a social media ad, a broadcast, or a film — without a sync license. You know you are owed compensation, but how much? The answer is not obvious, and getting it wrong means leaving money on the table or making a claim that does not hold up.

A defensible valuation is the foundation of any successful enforcement action. It determines the size of your claim, the credibility of your demand letter, and your leverage in settlement negotiations.

What We Do for Rights Holders

Claim Valuation
Determine the fair market value of the sync license that should have been obtained. Our reports provide a specific, defensible range — not a guess — based on your artist and song data, the territory, and the usage context.
Portfolio Assessment
For labels and publishers with multiple infringements, we assess entire portfolios — identifying which cases have the highest claim value and should be prioritized for enforcement.
Social Media Enforcement
Commercial use of your music in paid social media campaigns requires a sync license — even if the platform has a blanket deal with your label. We quantify the value of these unlicensed uses for enforcement.
Licensing Benchmarks
Not every situation is adversarial. We also help rights holders understand the fair market value of their catalog for proactive licensing — knowing your floor means you never undervalue your music in negotiations.

My Music Is on Social Media — What Do I Do?

If you've discovered your music being used in a brand's Instagram post, a TikTok ad, a YouTube commercial, or any other paid social media content — without a sync license — you have a valid claim. Here is the practical path forward.

Step 1 — Document Everything
Screen-record the content immediately. Note the platform, the account name, the view count, engagement data, and whether it is marked as a paid promotion or sponsored post. The more you capture now, the stronger your position later. Content gets deleted.
Step 2 — Understand What You're Owed
Commercial use of music in paid social campaigns requires a sync license — even if the brand's platform account has a blanket license. Blanket deals cover user-generated content, not advertising. Your starting point is the hypothetical sync license fee: what it would have cost if they'd licensed properly. For commercial social media use, this typically ranges from €2,500 per side (floor) to €30,000+ depending on the artist profile and campaign scale.
Step 3 — Get a Valuation
A Sync Valuation Matrix gives you a one-page pricing reference within days — enough to anchor a demand letter or approach a lawyer. A full Sync Valuation Report provides court-ready analysis if the situation escalates to litigation or a formal settlement process.
Step 4 — Act
With a defensible valuation in hand, your options are: a direct demand letter to the brand, escalation via your lawyer, or referral to a specialist IP firm. The valuation becomes the economic anchor for all discussions. Brands settle significantly more often when presented with a credible, methodology-backed figure rather than an arbitrary demand.
Platform Blanket Licenses Do Not Cover Commercial Use

Instagram, TikTok, and YouTube have blanket licensing agreements with major labels and collecting societies. These cover organic, non-commercial user content. They do not cover paid advertising, branded content, or sponsored posts — even if the platform shows the content to paid audiences. If a brand used your music in a campaign where budget was spent on distribution, they needed a sync license.

The Social Media Enforcement Opportunity

$37.5 Billion Enforcement Gap

The enforcement gap in unlicensed commercial music use on social media is massive. Brands and agencies routinely use copyrighted music in paid campaigns without sync licenses. Platform blanket deals cover user-generated content — not commercial advertising.

Most rights holders are not yet actively pursuing these claims. Early movers who establish defensible valuations and systematic enforcement will capture the most value.

We help rights holders build enforcement programs for social media infringement — from identifying high-value claims to providing the valuation evidence needed to convert them into settlements.

How It Works

1. Share the details. Tell us which tracks were used, where, and for how long. We handle the rest.

2. We analyze. Using our xSV™ framework, we model the fair market value based on your artist profile, song performance, territory, and usage context.

3. You receive a report. A professional, court-ready document you can use in demand letters, settlement negotiations, or litigation.

Standard delivery: 5–10 business days. Fixed pricing quoted upfront.

Ready to Quantify Your Claim?

Tell us about the unauthorized use and we will scope the valuation. Fixed-fee quotes within 24 hours.

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