Independent, sourced research on music licensing, platform commercial-use rules, and copyright exposure on social media — written by the team behind Sync Valuations’ expert witness reports. Informational only; not legal advice.
Why music being findable or usable inside TikTok, Facebook, or Instagram does not, by itself, establish that a brand, creator, or business has permission to use it commercially.
Why the music in Instagram’s and TikTok’s libraries is not licensed for brands, businesses, or influencer content — and what proper clearance looks like.
More research is published on an ongoing basis. For a specific licensing question or a compliance scan of your own campaigns, contact Sync Valuations.